Analysis of brand # 531Industrias TITAN was founded in 1985 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Industrias TITAN had introduced quartz watches Titan to market Indian in 1986 and transformed virtually the Indian market watch dominated by the likes of HMT and Allwyn. Intelligent mark and some cool ads, Titan watches quickly became the market leader and had created a strong image premium in the market. Industrias TITAN then build several brands aimed at different segments in the Indian market from wear and tear of time Rs 4000-4200 million rupees (source: Business Standard) industries brand portfolio Titan consists of Fastrack: aimed at youngstersThe brand Titan adopts a strategy sub brand where several sub-brands are pointing to various segments of the market. The remarkable sub-brands are series Titan Raga, Titan Zoop, edge of Titan, Orion, purple, Obaku, Tycoon, Bandhan, octane, automatic and HTSE. (source: Web site of Titan)Industrias TITAN also diversified into jewellery under the Tanishq brand and then the eye with eye wear Titan + brands.This year, the industry Titan decided to brand as Titan Company Ltd. According to press reports, the name change was to mean the movement of a surveillance company corporate brand to a lifestyle company. The leaders of the company thought that the term "industry" is no longer relevant in new directions of the firm.The current corporate brand of Titan Titan industries company has also given a new logo for the corporate brand. New brand elements were designed by the famed Ray agency + current Keshavan.The brand also has an interesting branch. Now there are two brands - corporate branding company Titan with its own logo and brand name watches - Titan with another logo. Newsreports suggest that the watch brand will retain the existing logo and the motto - be more. Which brand Titan watch brand more recognized and remembered, I'm not sure how the change of the corporate brand name will help build a lifestyle image. Titan Industries began with a company of brand-single single. The initial portfolio strategy was to build a house where all the products (clocks) had the same brand name (Titan) was indeed the corporate brand. The architecture of mark should be sub-brands aimed at different segments. This strategy was changed with the introduction of brands such as Sonata, Tanishq etc.. Fastrack which was released as a sub-brand later became a single brand.Therefore, during the time period, industries brand portfolio Titan became a mixture of House brand strategy and with the House brand. There were many individual brands in the portfolio, in the same volume of class time half watches were endorsed by the corporate brand - Titan. Brand Titan was used also to endorse categories like eye wear.The company also plans to include categories such as fragrances in the near future.With the launch of a logo and company name of Titan, presumably that the company now wants to develop a different corporate brand watches brand. The issue here is that both marks are the same.
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