Cobra Deo: The King of God

Brand: Cobra Deo
Company: VI-John

Brand analysis: # 527
Its brands of deo raining on the Indian market. VI-John, who had made a splash in the market preparation of men with their cream shaving and endorsement of SRK has launched its marked deo Cobra.
I wonder if a conspiracy hatched against the market leader there is axe. My conspiracy theory is that all together local consumer goods traders decided that each mark deo that will be launched in the Indian market will have the same placement of a "female attraction". At the end of it, consumers vomited at the sight of axe and hacha-chicas. (play on words)Other wise, how can each brand is launching with the same positioning without hope? They are all male specific are begging for a product that you can attract females.Cobra has found its celebrity endorser in Emraan Hashmi. Mark runs his campaign with a television commercial which can easily be classified as one of the hopes in recent times. Ad is too horrible to be analyzed, but it should be aware that you should not worry, these brands quite Axe (current leader of the market) is the brand that should be of concern.The large number of brands that is pressing on the attraction ' female ' is going to clean the axe out of the market in the coming years. The Axe brand faces already heat with Fogg deo matching the market share in certain markets.New brands flooding the market with margins of heavy advertising and Grand canal will be satisfied with any part of the cake. My guess is that these brands outsource all production and its main task is the market. And any fee little more than makeup costs. Axe has tried to counter with a new campaign launching copycat Ranbir Kapoor. That shows the despair coupled with laxity of the leader in responding to the threat of the competitor. Cobra was a more appropriate name for a condom or an aphrodisiac's brand.The campaign was also made on the same lines. These brands know that the leader of the market is vulnerable and is the time to attack.