Company: Beiersdorf
Brand analysis: 535
Nivea is at the top of these days. One of the world's largest skin care brand has decided to up the ante in the Indian market highly disordered. In the process, the company has renamed and repositioned its offering for men.
Nivea had their presence in the market preparation of men branded 'Nivea for men' in 2007. Range of men was promoted with the slogan "What they want men". The mark began its serious foray into the male category with a range of Advanced Whitening.Este year, the brand has gone for a makeover. Nivea had renamed the range of his men with the new brand "Nivea for Men". Along with the new name is the new positioning. The Nivea for Men is placed on the user.The typical user of the brand emerges as he deals with things on their own. The brand has the new slogan "Begins with you".In addition the new name and positioning, Nivea for Men has tied in the Bollywood actor Arjun Rampal as the brand Ambassador. The brand is in a decibel campaign with the brand Ambassador. This campaign like for two reasons. The first is that the brand has resisted itself taking the route "Attraction" brand toilet my most of the men. In second place is the setting that the brand established between the brand and its endorser of celebrity. I am that the Arjun Rampal was used very intelligently by the brand. There is a personal touch and the authenticity of the message delivered by the celebrity. Nivea has been able to convey their message very intelligently in new campaigns. This has been supported by research conducted by the brand before venturing in the male category. According to various newsreports, investigation revealed that the men to are not satisfied with the efficiency of existing products in skin care that are pointing to women.b. Men are also not interested in visiting the products displayed on the women in the stores.c Islands. While the preparation is the final outcome for women, men view grooming as a tool to get what they want in men life.d.84% using loaners of the women in his life. e preparation most men issues arise from excessive fat skin and hyperpigmentation.Based on these ideas, the carefully crafted brand the brand strategy. It adopted a narrative where the brand spoke to the men as men. This is evident by the way in which the celebrity endorser has transmitted the message through ads. Another good thing that made the brand was clear and rationally identified USPs brand. For example, in the range of skin care, mark spoke of stains, deodorant brand spoke of freshness etc..Nivea clearly has his right to communicate this time. He has a compelling message and an Ambassador for the correct mark. Nivea is also the only brand in the male category to have a range of products ranging from the skin care videos that also adds more strength to the visibility of the brand in the retail outlets aswellas reach.
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