Maruti style: RIP (2009-2013)

Style is finally dead. From a sub-brand (Zen style) to an independent brand and finally to a dead brand, style never had a good career in the Indian market mainly because he tried to enter the landmark of its predecessor-Maruti Zen.The was fault not with the product, but with the experiments of messy brand and the lack of proper placement of the style. The main error was made when Maruti decided to brand the new coach who replaced as style Zen Zen. While the intention was to keep alive the brand Zen, the main problem was that the new product does not share any similarities with the outgoing Zen. That creates dissonance unwanted people expected the same lively personality of the original Zen.To would be just for style, the car was spacious and well. But Maruti was never able to give a space of style in its crowded portfolio. It was to fill the gap between the Alto and Wagon - R but could not do it very effectively. Consumers consider it a compromise mainly because of the perception. Maruti was also not keen to give any kind of promotional push of the brand or any reflection on the positioning of style. So when there was a choice, consumers stopped looking style as an option. With the death of style, the legacy of Zen is completely over.